27 December 2007
Analyze the Growth of the Overall Recreational Vehicle Industry and Its Segments
Posted by JT under: RV News Headlines .
DUBLIN, Ireland-(Business Wire)-December 18, 2007 – Research and Markets (http://www.researchandmarkets.com/reports/c77746) has announced the addition of “Recreational Vehicle Market: Aging Baby Boomers to Fuel Growth” to their offering.
The recreational vehicles industry (RV), broadly a part of the leisure industry, is characterized by cycles of growth and contraction in consumer demand, reflecting prevailing economic, demographic, and political conditions that affect disposable income for leisure-time activities. Some of the major recreational vehicle manufacturers are Fleetwood, Winnebago, Monaco, Thor Industries, National RV and Coachmen.
Growth of the RV industry has slowed down in the recent past, largely influenced by fluctuating interest rates, fuel prices and diminished home equity financings for the last two years. While the sales pattern is expected to remain flat in 2007, the industry is likely to see major growth in the next five years due to the aging generation of baby boomers.
Although the younger generation below 35 years of age has posted the largest gains in ownership, the generation that is on the edge of baby boomer segment will be the main catalyst of growth for the industry.
Demand for recreational activities, especially spending time with family and friends, is hugely driven by the psychographics of the aging baby boom generation. Apart from strong liking for traveling, this generation has a strong desire for freedom of leisure activities. Leading manufacturers of RVs are recreating their strategies to leverage the growing interest of this generation in recreation activities.
The present report offers an analysis of the recreational vehicles industry with special focus on its two major segments – Motorized vehicles and Non-Motorized or towables. It further goes to analyze the growth of the overall RV industry and its segments. It explains the ownership trends of RVs and the major factors that become the industry growth drivers. The report also profiles the leading companies operating in the industry – Thor Industries, Fleetwood, Winnebago, Monaco and Coachmen, offers an insight into their strategies and operations. At last, the report also presents a future assessment of the recreational vehicles market.
1. Recreational Vehicles: An Introduction
This section explains the features of the various types of recreational vehicles
1.1 Motorized Homes
1.2 Towable Recreational Vehicles or Non-Motorized Homes
2. Recreational Vehicles: Market Performance
2.1 Recreational Vehicles: Market Size and Growth
2.2 Motorized Home Vehicles: Market Size and Growth
2.2 Non-Motorized (Towable) Vehicles: Market Size and Growth
3. Ownership Trends – Recreational Vehicles
Ownership trends for RVs by age and income has been provided in this section
4. Growth Drivers
5. Competitive Scenario
The intensity of competition and market shares of leading players in the overall RV industry and different segments of the industry – motor homes, travel trailers, fifth wheel and folding trailers has been analyzed in this segment
6. Leading Companies
6.1 Thor Industries
Company Profile
Recreational Vehicles: Business Performance
Key Business Strategies
6.2 Fleetwood Enterprises
Company Profile
Recreational Vehicles: Business Performance
Key Business Strategies
6.3 Monaco Coach Corporation
Company Profile
Recreational Vehicles: Business Performance
Key Business Strategies
6.4 Winnebago Industries
Company Profile
Key Business Strategies
6.5 Coachmen Industries
Company Profile
Recreational Vehicles: Business Performance
Key Business Strategies
7. Recreational Vehicles: Industry Outlook
In this section, the future direction of the industry has been explained with forecast of sales for the period 2008-2012
Companies mentioned:
- Thor Industries
- Fleetwood Enterprises
- Monaco Coach Corporation
- Winnebago Industries
- Coachmen Industries
For more information visit http://www.researchandmarkets.com/reports/c77746